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Marketing Manager — Resume Examples by Profession 2026

Marketing managers must prove data-driven results. Here is the complete resume sample with KPIs.

Free Resume Sample — Marketing Manager

L

Laura Zimmermann

Senior Marketing Manager | Digital Marketing · Content · SEO/SEA
l.zimmermann@marketing.de+49 89 77889900München

Fähigkeiten

Google Ads / SEA
SEO / Content-Strategie
HubSpot / Salesforce
Google Analytics 4
LinkedIn Ads
Figma / Canva

Sprachen

DeutschMuttersprache
EnglischVerhandlungssicher (C2)

Zertifikate & Auszeichnungen

Google Ads Search Certification
Google
Feb 2023
HubSpot Marketing Software Certification
HubSpot Academy
Sep 2022

Profil

Datengetriebene Senior Marketing Managerin mit 7 Jahren Erfahrung im B2B- und B2C-Digital-Marketing. Expertise in Performance Marketing, Content-Strategie und Marketing-Automation. Bewiesene Fähigkeit, organischen Traffic zu verdreifachen und CPL um 40% zu senken.

Berufserfahrung

Senior Marketing Manager
Personio GmbH · München
Apr 2020 – Heute
✓Steigerung organischer Leads um 180% in 18 Monaten durch SEO-Content-Strategie
✓Aufbau und Leitung eines 5-köpfigen Content-Teams
✓Google-Ads-Budget von 500k €/Jahr — ROAS von 4,2 erreicht
Digital Marketing Manager
Flixbus GmbH · München
Jul 2017 – Mär 2020
✓SEA-Kampagnen für 12 Märkte in 6 Sprachen verwaltet
✓E-Mail-Marketing-Automatisierung eingeführt — Open Rate von 32% (Branchendurchschnitt 21%)

Bildung

M.Sc. Marketing Management
WHU – Otto Beisheim School of Management · Digital Marketing
Sep 2014 – Mai 2017

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Expert Tips: Marketing Manager

  • Quantify marketing KPIs with baseline and result: "reduced CPL from €120 to €72"
  • List your full tool stack explicitly: Google Ads, HubSpot, Salesforce, GA4
  • State budget responsibility in absolute figures (€/year)
  • Include team size if you had a leadership role

Key Skills for Marketing Manager

Google AdsSEOHubSpotContent StrategyGA4LinkedIn AdsMarketing Automation

A Marketing Resume Without Numbers Gets Ignored

In marketing, everything is measurable — use that. "Ran a campaign" is worthless. "Google Ads campaign with €500k budget, ROAS 4.2, +180 qualified leads/month" is compelling. Write every bullet point with: starting state → action → result.

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